According to my friends, their tour was badly organised, with undertrained guides. The itinerary went from being jam-packed one day with no time to take in the sites properly, to days that were entirely wasted because of disorganisation. The tour's environmental practices were also questionable, but as they weren't accredited, they didn't have to answer to a governing body.
Even if you know that your tours are excellent and not like the one above, being accredited gives potential customers peace of mind and they are more likely to pay a higher price for the security. With accreditation, your business will see improved profitability from the implementation of improved operating systems, increased confidence of domestic and international retailers, and the knowledge that you are contributing to a more competitive tourism industry.
